Hello from Viva La Manika!
Sofia here, VLM founder. I’m writing to you because there was a time you made us happy by showing your support for our brand, be it with a couple of purchases you made or some double taps on our Instagram. ❤️
We started out as a one-stop shop for reclaimed vintage and thrifted clothing - marked by our spunky, casual chic, and feminine style. Our work has earned us a community of girls and women with whom we have proudly shared the same ethos: to express and embrace ourselves through what we wear.
Admittedly, we weren't aware of the power of community back then and we were at a loss as to how to move forward and grow from there, but we’re happy to tell you that we've learned so much during our leave, and with it, our values have also evolved. Among others, we have been inspired by the efforts of other brands to encourage sustainable practices. There are truly so many beautiful clothes that get thrown away and tragically end up in landfill. Hearing from our clients that they still treasure the pieces they bought from us from 2011-2014, we thought it is only necessary that we proceed with this old venture - and, this time, incorporate mindful methods in redeeming them. This means even the way we collect, care for, and cleanse our clothes will be done lovingly and ethically. We hope to inspire more fun, eclectic AND eco-conscious lifestyles.
My momma thrifting in the 80's
Self-love will also be at the heart of our advocacies because we believe in fashion that inspires you to be your own muse, knowing that in doing so, you help others be their own muses, too. This, among many other beautiful and big-hearted things we're cooking up this year. A periodical outreach and some collaborations are in mind.... An intimate popup fair too! But the best part about all of this is, VLM is no longer only ours now — we’re involving you.
While we're pumped about these plans and couldn't wait to share more, for now, we just want to say THANK YOU for being a part of our story, and we hope to continue writing the rest of it with you.
The VLM Team